With the need to tackle sexual harassment Goldsmiths, University of London, an identity was created for the campaign. It is visually strong and has flexibility to be applied over a variety of mediums: print, video and web.
The core of the identity is two elements. Firstly the fade on the text is used to imply ‘bringing to light’ the core message. The other at the core, the circle, is used to be inclusive of all genders and sexual orientations. The circle is used in the symbol for male, female and LGBTQ+ community.