Each home match brought an opportunity to design a completely new Match Day poster. We just made sure that we kept subtle nods to the Pacific F.C. brand and apart from that we were pretty much free to design what we wanted.
We worked with the marketing team at Pacific F.C. to engage with the local community by creating marketing material that utilised the brand. This resulted in increased ticket and merchandise sales. We also did some good by partnering with Dodd's for a local food drive.