Pure Gold

Branding

Different strokes for different folks

A music festival with such diversity in music genres under one event, how do you create a unifying identity?
Presented as one but different

Pure Gold showcases Goldsmiths, University of London's Music department newest graduates' musical talent. To have the events umbrellaed under one identity we created a wordmark that could be paired with any image either from a rock show or a piano recital.

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